Description
The Quantitative Research is used to collect numerical data on a large sample of respondents, on their views in relation to products/services, brands or concepts.
Interviews
- customer satisfaction
- corporate and brand positioning
- corporate and brand awareness
- campaign validation (pre and post test)
- evaluation of promotions and initiatives
- customer satisfaction
- corporate and brand positioning
- corporate and brand awareness
- campaign validation (pre and post test)
- evaluation of promotions and initiatives
- customer satisfaction
- corporate and brand positioning
- corporate and brand awareness
- campaign validation (pre and post test)
- evaluation of promotions and initiatives
Clinic Tests
- Technique used to evaluate prototypes of cars, motorbikes, kitchen, sofas, TVs, computers, tablets, mobile phones, etc. during the phase of design or launch. Current and/or potential consumers are invited to evaluate the prototype and/or the competitor products, displayed in a hall expressly set
- The first evaluation is at an individual level, through a self-completed questionnaire and then the respondents participate to a group discussions, with the aim to evaluate the main relevant elements for the end Client.
